Customer service is an essential part of running a business. In any survey you might read about what customers are looking for from companies they patronise, you’ll find that the level of service is either near – or right at – the top. Essentially, if a customer is not confident that they’ll receive the appropriate level of service, they’re likely to walk right out of any business before even attempting to find out any more.
For this reason, it is essential if you are running a public-facing business to always keep the customer in mind, and to do everything you can to ensure their experience builds confidence that they can come back to you time and again. This starts with a professional outlook; your employees should be easy to identify, look approachable, and be ready to help customers at any moment. A key part of presenting this image is branded business uniforms, which will identify your employees as part of the business.
Why do branded uniforms matter to your business?
Purely and simply, because they matter to your customers. We are all customers somewhere, so it’s not hard to put yourself in the place of a customer in your business. Imagine for a moment you’re in an unfamiliar store, and looking for a product that you really need but can’t find it anywhere. What do you do? Of course, you ask a member of staff for help. You know how and where to find them, because they are wearing a uniform. Now, imagine you couldn’t find them: would you go back to that store again?
Branded business uniforms are essential, and it is all the more important to ensure that you take the additional step of adding a company logo because customers need to be confident they are asking the right people for assistance. Some more casual businesses might insist that just a blue shirt and black trousers are fine as a uniform – but bear in mind that in a public-facing business, there is nothing to separate employees wearing that “uniform” from just anyone walking in wearing the same thing.
What if your business doesn’t have premises?
Even if you don’t run the kind of business where customers can come to you for products or services, branded uniforms are still essential. If your staff go to see customers in their homes or businesses, it is perhaps even more important for them to wear a uniform branded with the company logo and, ideally, the staff member’s name. Bear in mind the possibility that your customer is elderly and living alone in their home; they would be reluctant to answer the door and let a cleaner, electrician or plumber come in if they can’t see who the person works for – and they’ll be much less likely to contact you for help again if your staff don’t wear an identifying uniform.
How do uniforms affect your workforce?
When people wear your company’s uniform, it means something more than simply making them identifiable to the people you are providing services to. It is also important for identifying them to one another. If you brand your business uniforms using embroidery, you can ensure that your members of staff will always be able to find one another – and if they need to call on a colleague for help, they will find them much more easily. More than this, wearing a branded uniform brings about a sense of team camaraderie that is essential to a strong workforce.
Not only this, but wearing the uniform will remind members of staff that when they are at work, they are representing your company, and will instill within them the values of your company. Creating this sense of unison allows your workers to genuinely feel that they are part of a team, and encourages them to value their position all the more. Further to this, when your workers are on the way to and from work, ensuring that they are wearing an embroidered company logo will make them the best possible walking advertisement your business could wish for.
In conclusion
Whether it is for the sake of customers who need to know where they can find a member of staff to help, for people who are opening their doors and their homes to your workers, or for your workforce themselves, there are so many reasons to brand business uniforms using embroidery. Having this strong brand will be helpful to everyone concerned, and will allow your business to continue attracting customers who want to get the best service every time.
