There are many advantages of using uniforms for your corporate company that many businesses don’t realise. While it is common for retail stores, delivery drivers and chain restaurant workers to wear uniforms, many corporates prefer to stick with the ‘traditional’ dress of the business suit.
But anyone and everyone can wear a suit. And the truth is that everyone takes notice when a business they go to or has dealings with has that little bit extra. It retains its professionalism while also being instantly recognizable. The big question is, how do you go about making your corporate uniforms stand out in the right way? Let’s take a closer look.
Wear for instant recognition
Think about this question: what are your clothes for? Other than preserving your modesty, clothing is there as a form of nonverbal communication with others. They make a statement about who you are and what you are about, whether you are a police officer or 1970s punk rocker.
Corporate uniforms are also a form of communication, and more businesses than you might think use them with great success. Consider your local professional sports team – not only do the players wear an official kit, but the administrators and workers who deal with the day-to-day running of the club sport the same badge on their suits, shirts, and other items of clothing. It results in a spirit of solidarity, togetherness and team spirit – and there is no reason why your corporate businesses can’t benefit from the same, whether you are representing a local sports team or a global accountancy firm.
With all this in mind, perhaps some fantastic embroidered badges on suit pockets or shirts might be a good idea for your business? It gives you and your team members the opportunity to be instantly recognised by your customers and prospects. Any time anyone needs to ask a question, get some help or buy something, they will immediately know who to ask.
Make it an integral part of your branding strategy
Good branding makes a good company – it’s that simple. So, if you decide to go down the corporate uniforma route, it’s essential to make it part of your overall branding strategy. If you get things right, you will extend your brand all the way through to what your workers are wearing, get respect and recognition from your customers and clients, and will appear more approachable and trustworthy before anyone has even exchanged pleasantries.
However, you need to be careful. We all think we are fashion-savvy, but when it comes to corporate uniforms it’s important to strike the right balance. Your corporate logo, for example, may be in colours suitable for wearing as a uniform. It’s a good idea to get some professional help – specifically for the clothing you intend to use – before ordering
Don’t forget, corporate uniforms are simply an another form of advertising. Not only will a good uniform help clients, customers and prospects identify your brand, but they will also reinforce your branding, time and time again. You get the benefit of workers wearing their uniforms to and from work, too, which increases your exposure.
Customisation, personalisation & bespoke clothing
If you are looking to brand your corporate uniforms to promote your business, customisation and personalisation can help significantly. Whether you already have a design or a logo in mind, a professional embroidery company can help you with the technical side and ensure you and your workers get the corporate uniforms that you deserve.
Here at Embroidery FX, we have over 1,500 different styles and motifs available, so can even help you if you haven’t quite finalised your design ideas – all you need to do is furnish us with the relevant information. We can bounce ideas back and forth until we hit the right notes, and will eventually create a corporate uniform that you can be proud of.
We also offer an vast and extensive array of clothing and accessories from our base here on the Sunshine Coast. This selection includes everything from polo shirts, jackets, hoodies, caps and hats, all of which can be personalised, so a corporate uniform isn’t the only thing on offer with Embroidery FX. Whether you are looking for branded shirts for a business or bespoke clothes for workers, we can help you achieve perfection for your corporate uniforms – and a lot more besides.
If you need any help, don’t hesitate to contact us here at Embroidery FX. Our friendly team is waiting for your call and will endeavour to exceed your expectations.
