There are many ways to call attention to your business and build brand awareness and exposure. But one of the simplest – and most effective – is an embroidered company logo that can be put on staff clothing and uniforms. In this guide, we’re going to explore many of the different ways that embroidered workwear can help your business stand out. Let’s get started with the basics.
Introduction
Polo shirts, dresses, t-shirts and any other item of clothing such as jackets can be embellished with your company logo in a multitude of different ways. Appearance counts for a lot when it comes to business, and will help you improve your customer service, aid your marketing promotion efforts, and make your business more memorable.
The benefits for small businesses
As a small business owner, simple, embroidered logos on workwear can work incredibly well to engage customers and employees alike. For customers, being able to identify workers in a store, for example, gives them the confidence to ask questions when they need help. An embroidered badge on a t-shirt or some overalls help employees stand out from the crowd, which in turn helps them gain a customer’s trust quicker, resulting in more sales.
A polished appearance
Appearance is increasingly vital for businesses. And whether your employees wear overalls, t-shirts or uniforms, an embroidered badge is durable, long lasting, and stands out. If you want to go that extra mile, why not try adding some gradient, texture, puff or applique embroidery for your logos?
Cost efficient
While screen prints on clothing can wear off and look shabby after a few washes, embroidered badges last for an incredibly long time. This means you and your employees will look sharp, for longer, and without the need to replace worn and weary-looking screen-printed uniforms on a regular basis. Not only is it good for your business image, but it’s excellent for the accounting department, too.
Promo items
Let’s not forget that embroidered logos on caps and t-shirts can also be given to your customers as promotional items. Or, at the very least, for your employees to wear while they are out and about in their own time. This gives you additional exposure in your local community and will get people asking about you – and with any luck, bringing new visitors to your premises.
Corporate gifts
Embroidered clothing and equipment also make fantastic gifts for corporate clients. As everyone knows, the golf course is where many deals are struck in the business world, so why not take advantage of that by putting your logo on golf shirts and towels and handing them out to particular, VIP clients? Alternatively, why not go for embroidered athletic shirts that can be worn to outside events like a big sports game or even picnics? You can also stitch your logo onto a sports team’s shirts if you sponsor them – such as your local community football team.
Keep it in the family
As every small business owner knows, your work life is thoroughly intertwined with your family life. So, don’t overlook your partner and kids when it comes to advertising
your business! Kids-sized t-shirts, tote bags, lunch bags – all of them can be embroidered with your company logo, meaning your business name will be seen wherever you choo
se to go on your day trips out. The beauty of embroidered workwear is that it extends much further than just the workplace – you and your family can also take it out and spread the word on the road.
Be smart
Let’s face it; most people tend to think of embroidered logos on short-sleeved polo shirts in the workplace. But as we have already discussed, you have an endless choice of options. Long-sleeved dress shirts can be used with logos, which is a smarter look for going to important business meetings and general managerial wear. Don’t make the mistake of thinking that embroidered logos are only suitable for hard-wearing uniforms – they have the ability to work on so much more.
Friendly competition
Can’t afford to kit out your entire staff with smart-looking uniforms with embroidered badges? Perhaps you can consider offering a high-quality logo shirt to employees that reach their monthly sales quota or outperform on their expectations? This introduction of competition can help your staff look good while also increasing their productivity. To take things further, why not use embroidered laptop bags or a specially embroidered jacket, robe or hoodie as a reward for excellent performance? An employee of the month competition is the perfect example of how you could use this as a prize.
Solve the workwear jealousy conundrum
Despite the fact you might pay your employees the same – or similar – amount of money, the fact remains that each of them could come from a different wealth background. While one of your workers might be a near-broke student, another might be doing the job because they love it, and are backed up by a high-earning partner. It means there will be some disparity in the types of clothes people wear to work – and that could lead to jealousy and disharmony. The beauty of a work uniform and nice, embroidered logos and badges is that everyone wears the same thing. It will unify everything – not just the look of your employees but also give them the feeling they are all working together for the same goals.
In conclusion, the addition of embroidered workwear can make your business stand out in a vast variety of different ways. And in today’s sophisticated market, whether you are a large or small organisation, it can be the ideal, tailor-made solution to impress customers, motivate and engage staff, and boost your brand image immeasurably. So, if you would like to customise your work clothing and make a positive and stylish impression on your industry, please don’t hesitate to give us a call. Our service listings are full of exciting ways you can utilise embroidered company logos, and the team here at Embroidery FX are waiting for your call. You can either contact us via email or phone or just take a closer look at our product pages to get some inspiration.
