Cultivating a brand image is crucial for all businesses. With a brand image, you give something for people to identify with.
As such, you can help generate leads and grow a steady customer base. This is all well and good, but how do you start building up your brand image?
Many options are available, but embroidered workwear is perhaps the best one out there. In this blog post, we’re going to have a little discussion about embroidered workwear, how your business can use it, and the benefits it will bring.
What is embroidered workwear?
To keep things simple, embroidered workwear is basically the uniform you wear to work every day. Your employees wear it too, and it’s stitched in some way. Typically, you get your logo stitched onto the clothing, so people know that you’re wearing work clothes – and who you work for. But, it’s not unheard of to embroider the initials or names of your employees with the logo or to have something on the back of your clothing, like a phone number or slogan.
Mainly, this type of workwear is a way of differentiating you from other people that might wear the same clothing. But, it’s also a fantastic solution to grow your brand image and improve your reputation.
How should you use embroidered workwear?
There are two vital aspects that you must consider before you get any embroidered workwear:
- Your logo
- Your colours
Starting off with the logo, it needs to be clearly placed on your workwear. More often than not, one of the top corners of your chest is the chosen place. This is seen as the most natural place to put a logo, but it’s also the most visible. People can clearly see it here, and it won’t feel out of place. Also, size matters! It should be big enough to draw the eye, but not too big that it looks silly.
Next, you have to think about the colours on display. We start with the logo because you need to pick colours that go with your brand logo. At the same time, you also want to ensure that your embroidered workwear stands out and automatically makes people think of your business. For example, when you see a McDonalds uniform, you instantly think of the company – even if you’ve spotted someone wearing one on the bus. It’s all to do with the colours – try and pick ones that you already use a lot in your marketing material. Look at your website, are there specific colours you use all the time? There has to be some consistency to your branding, or it will be hard to grow brand recognition.
What are the benefits of embroidered workwear?
Effectively, you will use embroidered workwear to help brand your business and build an image for people to identify with. But what benefits does this bring?
For one, it instantly creates more awareness of your brand. When you – and your employees – wear your embroidered workwear, you’re flashing your logo for everyone to see. Now, people who never heard of your business will suddenly be aware of your logo. If you have contact information on the back – like your website URL – then people may use it to find more info on your company. It’s pretty much free promotion as well; you’re advertising your brand every time you step out of the door.
Secondly, using embroidery on your workwear helps make your brand look more professional. Doing all your work in casual clothing doesn’t create a very professional image at all. But, with embroidered workwear, you have an attractive logo on display with some sharp colours. It makes you look way more authentic and trustworthy to the average consumer.
Lastly, embroidered workwear sets you apart from the competition. It differentiates your brand from everyone else because you have unique workwear. Also, if your rivals don’t have embroidered workwear of their own, then this gives you the edge over them!
In summary, your business will see some huge advantages from getting embroidered clothing. Ultimately, it helps build your brand image. The colours you use will tie into other aspects of your branding strategy, and you help present your company as more professional. Compared to other branding or promotional techniques out there, it’s also incredibly affordable. So, if you’re looking for a way to make your business stand out and raise awareness for your brand, then considered embroidered workwear. As it happens, we offer embroidery services for companies. Feel free to get in touch if you want to learn more!
