When it comes to your business, you need to get your name in as many faces as possible so that people will want to buy from you. You spend a lot of time writing and rewriting marketing campaigns online, setting up your business website and giving your blog as much exposure as possible. The one thing that you may not have thought about is how you could advertise your business on the street, in public and during events in a way that will subtly get your message across to the general public.
If your business is solely online, it’s likely you’ll have looked into content marketing and brought on the best freelancer possible to write for you so that others are engaged by what you have to say. Promoting a small business often means that you need to take things a little more local, and sometimes, you need to get smart about how you get your business name out there. When you run events, you hand out loot bags full of branded goodies to the masses, and your business name is present all the time because of it.
Understanding how you can keep your logo and your colours at the forefront of the minds of the public is essential. The more that the public recognise your name, the more likely they are to come and buy from your business. Let’s take a look at the five best ways that you can advertise your small business.
Loot Bags.
Earlier, we mentioned event loot bags. These are usually chock-full of branded merchandise splashed with your business name and information. These bags usually contain a calendar, some pencils, leaflets on your business and – if you’re feeling really generous – embroidered caps that have your business name emblazoned across them. They take their brand new calendars and put them onto their desks; seeing your brand name every time they check the date.
Summer Attire
Your staff should be kept comfortable through the summer, right? If any of you work outside, then it makes total sense to equip them with the proper attire to protect them from the sun. Embroidered caps make sense here because working outside gives you the chance to advertise your products while your staff is on the job. They wear the caps on a hot day, and everyone around them can look at your business name wherever they go. You are essentially advertising your business by giving others the chance to wear it – and the subconscious mind takes in the information without even trying.
Uniforms
When you’re working behind the cash register at the shop, you are selling products with every customer that comes your way. If you use embroidered jackets with your promotional products written across them, you’re more likely to be at the forefront of the minds of your customers. These jackets worn by your staff means that wherever people go in your store, they become exposed to your advertising.
Get Family Involved
If you’re looking for great sources of free advertising, the spouses and even children of your staff are an excellent place to start. In your strategy, you should include caps, tote bags for groceries, lunch bags and embroidered shirts and t-shirts. Go outside of the box with your thinking; are there any school events that your custom clothing could gain interest as a prize? If sports stars can advertise sponsors with shirts, you can advertise you!
Rewards
A big part of company culture lies in the rewards that you offer for a job well done. Give out items that your people will want to wear whether they are in the office or not. Top sellers in the business could benefit from embroidered team jackets or hoodies as rewards. These are the perfect addition to team days out, as part of the company uniform or just for them to use out and about. Don’t skimp out on the quality, though. Budgets may be a concern for every business at the moment, but you need to include promotional items and rewards in your business plan so that you are investing in your branding strategy.
Incorporating customer apparel into your marketing strategy isn’t just smart, it’s a way to get across to customers that you are different from other businesses in your industry. There are only so many posters and banners that a company can use to stand out in the crowd. Wear it well, and people will flock to you.
