If you’ve done your research, then you will know that work uniforms can add real value to a business. Not only do they foster team spirit and enhance the customer experience, but they also build trust in a brand. If your uniform needs a revamp, then there are a few ways you can do this to make sure that you deliver a boost to your business.
Involve Your Employees in the Design Process
This is the place to start; it is your employees who are the ones wearing the uniform, so they know what is good and what is bad, what they need and what their working day involves on a practical level. Before you do anything to your uniform, then speak to them. If you have well-designed company uniforms, then this can really boost productivity, whereas uniforms that employees don’t like can cause problems. If an employee is forced to wear a uniform that they are unhappy wearing, day in day out, then morale and productivity will suffer. It is essential that uniforms fit well too. otherwise, this will look unprofessional, people will feel uncomfortable, and this will ultimately hinder performance.
Do some creative brainstorming and gather your employees’ ideas, take these away, and implement them as best you can. Your staff have the first-hand contact with your customers and will offer a different perspective on the brand, so they’ll likely have a great insight into what will strike a chord with your customers.
Then it’s essential to get feedback when you have mockups and have a trial period to make sure they are just right. Gather your employees’ input, and then you can either go ahead with a bulk order or adjust the design before you do. If you’re going to do it, you may as well do it right.
Reflect Your Brand
Your brand is your reputation, and it is your reputation that dictates your sales and your sales which determines your profit. It’s essential to consider your brand as a whole and make sure that your uniforms align with your branding. For example, if your signage is green, your logo is green, and your marketing literature is green; then choosing purple branded t-shirts for your uniform makes no sense at all. Make sure that all of your branding is consistent if you want to grow a business and corporate identity successfully. Remember that it is your staff who are on the front line; they are the face of your business and the face of your brand. If you choose a bespoke company uniform, you can incorporate your logo and brand colors in the uniform design and can really boost your brand and identity.
It’s not just the colors either; it is a good idea to use the same font across all of your marketing materials, so make sure you do the same with any uniforms. Having consistent branding helps customers to become familiar with your company. This familiarity breeds trust, and this trust builds sales as people who trust you are the ones who are going to buy from you.
Personalize Your Uniforms
When revamping your workwear, personalizing it by printing or embroidering employee names onto them is an effective way to help your staff instantly build a relationship with your customers. People like to know who they are talking to, and if they can see the name of your staff members, then they will feel more comfortable and more likely to initiate an interaction with them. Embroidery services are suitable for all types of clothing and accessories, including polo shirts, jackets, and caps.
As with all workwear design, it’s a good idea to trial this and judge the results before committing to personalizing every piece of uniform for every member of staff. As well as having names on the uniform another way to personalize it would be to add a bold call to action as this can really drive customer engagement. You could add both names and a call to action or just add the call to action, as this will be a lot cheaper. For example, you could have T-shirts with questions or statements embroidered on such as “Can I help?” or “I have the answer to your question!”. These will make your uniforms stand out but are also a fun and informal way to start a conversation. It also clearly shows that the person wearing the uniform is a customer service member and is there to help customers with whatever they need.
