When you run your own business, your brand is everything. Your brand is what differentiates you from your competitors. It’s what makes you stand out from the crowd in a market teeming with other businesses just like yours. It’s the reason why your clients and customers trust your business and keep coming back. It’s what people say about you when you’re not in the room! But there’s far more to your branding than your pretty logo and your clever slogan.
Your brand is in everything you do. It’s everything from the intuitive design of your website to the way in which your employees answer the phone. It’s in everything from the layout of your physical premises to your customer complaints policy.
In business, the people whom you employ are your brand. Everything they do and say, inside and outside of work, has the potential to reflect upon your brand identify. As such, when they show up for work, it’s imperative that they don’t just look the part… they act the part, too! Your workwear is your brand identity. It’s not just what your employees wear, it helps them be the people they need to be to excel in their professional roles.
Let’s take a look at some of the ways in which your workwear helps to build and perpetuate your brand identity.
A work uniform signifies professionalism
A work uniform is a great signifier of professionalism. Employees look, feel and act more professional when they’re wearing a work uniform. Not only does their workwear bear your logo, its smart appearance gives your employees an instant air of professionalism. Ask any actor and they’ll tell you that their costume is the most important aspect of getting into character. What they wear affects the way they stand, the way they move and the way they talk. When your employees wear their uniforms, they’re not just donning a garment, they’re donning a professional persona.
Wherever your employees go, people see your brand
Any opportunity to get your business’ name and logo in front of people can only be a good thing, right? Why else would brands invest so much of their time, effort and capital marketing themselves both online and in the real world? And when your employees wear their workwear, they take your brand identity with them wherever they go. They become walking billboards advertising your brand… Just make sure they’re saying all of the right things. Ensure that your employees understand that if they wear their uniform outside of work, it behoves them to conduct themselves in a professional and personable way.
Your workwear helps employees feel like a cohesive team
Your employees are individuals. And the last thing you want is to take away all the nuances of personality and character that made them so appealing to you as employees in the first place. Nonetheless, when your employees wear the same workwear it helps them to feel more like a cohesive team. Every time they look at one another in their workwear they are reminded that they are on the same side and working towards a common goal. And that’s exactly the kind of dynamic that leads to happy, cohesive and productive teams. The kind of dynamic upon which your brand identity is built.
Your workwear helps to promote an atmosphere of equality
Again, while you value each team members’ individuality, you also understand that this individuality can highlight differences and inequalities. These can diminish the culture of equality and mutual respect that is so integral to your brand. When your employees are in their workwear differences of culture, income and lifestyle are no longer potential barriers to harmonious interaction.
Your workwear helps your employees to be at their best
As well as looking smart and professional, your workwear is also comfortable and functional. It reminds employees that you care about their ability to do their job to the best of their ability. That’s why you invest in workwear that brings them protection, insulation, ventilation or mobility depending on their needs. Your workwear allows your employees to be the very best that they can be and a true reflection of your brand.
How we can help
At Embroidery FX we understand the importance of quality and variety when bringing outstanding workwear to Queensland’s businesses. From polo shirts and caps to jackets and gilets, we ensure that your brand identity is reflected in your workwear. Not only do we offer customisation, we also offer the kind of quality that you want to be associated with your brand.
Want to know more? Click here to get in touch!
